About Us
Bigger Fish Athletics

Bigger Fish Athletics is a veteran owned and operated athletic apparel brand dedicated to empowering veterans as they transition back into civilian life. Our mission is to provide high-quality, performance-driven gear that promotes not only physical strength but mental resilience as well. Inspired by the saying “There’s always a bigger fish,” our name serves as a reminder to stay driven, never complacent, and to use competition and challenge as motivation to grow.
At BFA, we are committed to giving back. We pledge 10% of all apparel sales to nonprofit veteran organizations across the U.S., with a focus on those offering mental health support and career development services. We're also building a growing, nationwide directory of veteran-focused resources, aiming to connect veterans with support in all 50 states.
By combining purpose-driven apparel with community impact, Bigger Fish Athletics is more than a brand—it's a movement dedicated to helping veterans rise, push limits, and thrive.
-Morgan "Max" Leighton
United States Marine Corps Veteran